Funding's unfair.
Raise anyway.
The Amazon best-seller playbook for female founders ready to raise, demystify the funding landscape, and traverse an uneven field with stories from women who've done it.
Instant. Straight to your inbox.
To your door in 2-3 working days.
Field isn't level.
Raise the bar.
The Amazon best-seller playbook for female founders ready to raise, demystify the funding landscape, and traverse an uneven field with stories from women who've done it.
Instant. Straight to your inbox.
To your door in 2-3 working days.
Only 2%
of UK VC funding goes to women
8 Routes
capital options, broken down
Researched
across 7 industries and 4 countries
8 Routes
capital options, broken down
The funding playbook
for the founders who get overlooked.
Less than two percent of UK venture capital goes to female-founded businesses. This book is the practical response.
See the Gap
The bias, the data, the systemic patterns. And the stories of the founders who raised in spite of them.
Pick the Route
FFrom bootstrap to private equity, each route asks a different trade. Here's how to find yours.
Build the Assets
The book builds the toolkit to walk into any investor meeting and close with confidence.
Move the Levers
Understand the systemic forces shifting the funding landscape, and how to use them in your favour.
The funding playbook for the founders who get overlooked.
Less than two percent of UK venture capital goes to female-founded businesses. This book is the practical response.
See the Gap
The bias, the data, the systemic patterns. And the stories of the founders who raised in spite of them.
Pick the Route
From bootstrapping to angels, venture capital to private equity. Which capital suits your stage.
Build the Assets
The book builds the toolkit to walk into any investor meeting and close with confidence.
Move the Levers
Understand the systemic forces shifting the funding landscape, and how to use them in your favour.
An unlikely ally. With a mission.
David B. Horne has spent four decades in finance. PwC-trained Chartered Accountant. CFO of an AIM-listed company. Adviser and architect on more than 30 M&A transactions. Mentor to founders across Britain and beyond.
His bestselling first book, Add Then Multiply, won the 2020 Business Book Award for Business Self Development.
Founder
of Add then Multiply and the Funding Focus initiative
40+ years
in finance
3 Companies
taken public
TEDx Speaker
'The Fight for Fairer Funding'
An unlikely ally. With a mission.
David B. Horne has spent four decades in finance. PwC-trained Chartered Accountant. CFO of an AIM-listed company. Adviser and architect on more than 30 M&A transactions. Mentor to founders across Britain and beyond.
His bestselling first book, Add Then Multiply, won the 2020 Business Book Award for Business Self Development.
40+ years
in finance
From the founders who've done it.
Three voices. Three different routes. One book that helped them get there.
Tammy Banks
Co-founder and CEO,
Taye Training
'As a female business owner, I learned so much reading this book. Not only about the funding landscape but also about myself. Sensitive, powerful and informative, this book will help level the playing field for many female business owners. It will change many lives.'
Sophie Milliken MBE
Award-winning
serial entrepreneur
'David's knowledge of the subject and passion to level the playing field are palpable and his conversational style makes the book easy to digest. Whether you know nothing about funding and want to develop your understanding of the available options or you are already on the funding journey and want to perfect your pitch, this is a must-read book.'
Antonia Burridge
Co-founder and Director,
PwC Raise Ventures
'It's great to see a book giving a practical perspective on such an important subject. David has created a powerful toolkit to support all aspects of fundraising, backed up by thorough research and narrated in an easy and extremely enjoyable style.'
The book, delivered straight to you. No cost. No catch.
Ready to secure your funding?
The book that's already in the hands of female founders raising right now. Yours next.
The full funding landscape, demystified
Eight capital routes, in plain English
The pitch playbook used by funded founders
Real stories from women who raised
Instant. Straight to your inbox.
To your door in 2-3 working days.
From the founders who've done it.
Tammy Banks
Co-founder and CEO,
Taye Training
'As a female business owner, I learned so much reading this book. Not only about the funding landscape but also about myself. Sensitive, powerful and informative, this book will help level the playing field for many female business owners. It will change many lives.'
Sophie Milliken MBE
Award-winning serial entrepreneur
'David's knowledge of the subject and passion to level the playing field are palpable and his conversational style makes the book easy to digest. Whether you know nothing about funding and want to develop your understanding of the available options or you are already on the funding journey and want to perfect your pitch, this is a must-read book.'
Antonia Burridge
Co-founder and Director,
PwC Raise Ventures
'It's great to see a book giving a practical perspective on such an important subject. David has created a powerful toolkit to support all aspects of fundraising, backed up by thorough research and narrated in an easy and extremely enjoyable style.'
The book, delivered straight to you.
No cost. No catch.
Ready to secure your funding?
The book that's already in the hands of female founders raising right now.
Yours next.
The full funding landscape, demystified
Eight capital routes, in plain English
The pitch playbook used by funded founders
Real stories from women who raised
Instant. Straight to your inbox.
To your door in 2-3 working days.
