100% FREE
Actionable advice.
5 Mins
Read it over your morning coffee.
Zero
Time wasted. No fluff. No filler.
Zero
Time wasted. No fluff. No filler.
Each edition draws from the framework David has used to help founders fund, acquire, consolidate and, exit on their terms.
Fund
The grants, debt, and equity moves that ensure you never leave capital on the table.
Acquire
The M&A moves that get ambitious founders to exponential growth, faster than they thought possible.
Consolidate
The systems and culture shifts that turn acquisitions into growth engines, not headaches.
Exit
Every decision today affects what your business is worth tomorrow. Build exit-ready from day one.
Each edition draws from the framework David has used to help founders fund, acquire, consolidate and, exit on their terms.
Fund
The grants, debt, and equity moves that ensure you never leave capital on the table.
Acquire
The M&A moves that get ambitious founders to exponential growth, faster than they thought possible.
Consolidate
The systems and culture shifts that turn acquisitions into growth engines, not headaches.
Exit
Every decision today affects what your business is worth tomorrow. Build exit-ready from day one.

David B. Horne has spent four decades in finance. PwC-trained Chartered Accountant. CFO of an AIM-listed company. Adviser and architect on more than 30+ M&A transactions. Mentor to founders across Britain and beyond.
His bestselling book, Add Then Multiply won the 2020 Business Book Award. The Multiplier Effect is where he shares the strategies he uses with founders.
Founder
of Add then Multiply and the Funding Focus initiative
40+ years
in finance
£120M+
Capital raised across David's career
30+
M&A transactions completed

David B. Horne has spent four decades in finance. PwC-trained Chartered Accountant. CFO of an AIM-listed company. Adviser and architect on more than 30+ M&A transactions. Mentor to founders across Britain and beyond.
His bestselling book, Add Then Multiply won the 2020 Business Book Award. The Multiplier Effect is where he shares the strategies he uses with founders.
£120M+
Capital raised across David's career
David has worked with founders raising, scaling and exiting their businesses.
Here's what they say about working with him.

Award-winning Author and Entrepreneur
'I've been working with David Horne for about 8 years. We've bought companies together, sold companies together, raised capital together. David has always been the person who's supported me through that whole process and made it stick.'

Co-Founder, London Psychiatry Clinic
'David and the Add then Multiply team joined with LPC nearly 2 years ago. They have been a pleasure to work with and have given us an efficient finance function, helped to improve our profitability and cash flow, and take the lead on several strategic initiatives.'

Founder, Rock Steady Music School
'David takes you through the numbers and the psychology of doing major business deals with visceral stories and at times it felt like I was getting the inside story from Richard Branson's special ops team.'
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Founder, Portfolio People
'Through a series of case studies and real-life examples, David B Horne demystifies some of the common investment terms, helping you understand which would be best for you in terms of making major decisions about investment partners.'

Partner and Private Client Leader, PricewaterhouseCoopers LLP
'His FACE methodology tells how to scale up much faster than many would have thought possible. With his warm conversational style, backed up with plenty of detail from real businesses that have done this before, David has written a book that is both engaging and informative.'

Founder, Rock Steady Music School
'David takes you through the numbers and the psychology of doing major business deals with visceral stories and at times it felt like I was getting the inside story from Richard Branson's special ops team.'
A weekly email, delivered straight into your inbox.
No spam. No fluff.
