Level the Field
See the funding landscape clearly with the bias, the data, and stories of founders who raised.
Raise Capital
Explore funding options from bootstrapping to angel investors, venture capital, and beyond.
Pitch and Close
Build your fundraising assets and how to approach the right investors with confidence.
Drive Change
Understand the levers shifting the game and how to use them in your favour.

David is a Chartered Accountant, award winning entrepreneur, and founder of Add Then Multiply.
A former CFO who’s taken three companies public, raised over £120M+, and led more than 30+ M&A transactions, David brings real-world insight to founders scaling with purpose.
His bestselling book, Add Then Multiply: How Small Businesses Can Think Like Big Businesses and Achieve Exponential Growth, won the 2020 Business Book Award for Business Self Development.

David is a Chartered Accountant, award winning entrepreneur, and founder of Add Then Multiply.
A former CFO who’s taken three companies public, raised over £120M+, and led more than 30+ M&A transactions, David brings real-world insight to founders scaling with purpose.
His bestselling book, Add Then Multiply: How Small Businesses Can Think Like Big Businesses and Achieve Exponential Growth, won the 2020 Business Book Award for Business Self Development.

Co-founder and CEO, Taye Training
'As a female business owner, I learned so much reading this book. Not only about the funding landscape but also about myself. Sensitive, powerful and informative, this book will help level the playing field for many female business owners. It will change many lives.'

Award-winning serial entrepreneur
'David's knowledge of the subject and passion to level the playing field are palpable and his conversational style makes the book easy to digest. Whether you know nothing about funding and want to develop your understanding of the available options or you are already on the funding journey and want to perfect your pitch, this is a must-read book.'

Co-Founder and Director,
Pwc Raise Ventures
'It's great to see a book giving a practical perspective on such an important subject. David has created a powerful toolkit to support all aspects of fundraising, backed up by thorough research and narrated in an easy and extremely enjoyable style.'

Co-founder and CEO, Taye Training
'As a female business owner, I learned so much reading this book. Not only about the funding landscape but also about myself. Sensitive, powerful and informative, this book will help level the playing field for many female business owners. It will change many lives.'

Award-winning serial entrepreneur
'This book is an exceptionally useful guide for female entrepreneurs wanting to know more about funding. David's knowledge of the subject and passion to level the playing field are palpable and his conversational style makes the book easy to digest. Whether you know nothing about funding and want to develop your understanding of the available options or you are already on the funding journey and want to perfect your pitch, this is a must-read book.'

Co-Founder and Director,
Pwc Raise Ventures
'It's great to see a book giving a practical perspective on such an important subject. David has created a powerful toolkit to support all aspects of fundraising, backed up by thorough research and narrated in an easy and extremely enjoyable style.'
