This isn’t just a business book — it’s a manifesto for female founders ready to shatter the funding ceiling.
Ready to Secure the Funding Your Female-Led Business Deserves?
Claim your FREE eBook of the Amazon bestseller: Funded Female Founders and unlock the strategies that turn overlooked entrepreneurs into funded success stories.
Learn about:
Navigate the investor bias and cognitive barriers
Mastering the complete funding journey
Build investor-ready financials and pitch decks
How to research and approach the right investors
Shift from equity-hoarder to growth entrepreneur
Total value: £14.99
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Meet the Author
David B Horne
David B. Horne is a qualified Chartered Accountant, Entrepreneur and is the founder of Add Then Multiply and author of the bestselling book by the same name. As a former CFO who has taken three companies public, raised over £115+ million in funding, and led multiple acquisitions, David brings real-world experience to founders looking to scale on purpose.
His first book, Add then Multiply – How small businesses can think like big businesses and achieve exponential growth, became an Amazon #1 Best-seller and won the 2020 Business Book Awards in the category: Business Self Development.
He’s also the creator of the FACE methodology and a vocal advocate for inclusive entrepreneurship through the Funding Focus initiative.
From Start to Finish
The Sad Reality
Exposing the shocking truth about funding inequality: female founders receive less than 3% of venture capital, despite generating 2.5× more revenue per dollar invested. This isn’t about capability – it’s about systemic bias in the investment world.
When you understand the problem, knowledge becomes your first weapon against unfair odds.
Master Your Mindset
Transform how you think about business equity and growth. Rather than hoarding ownership or cutting costs to survive, you'll learn how to exchange equity strategically for exponential growth opportunities that multiply your business value.
This isn't just about raising money – it's about thinking like a well experienced funded entrepreneur.
Your Funding Journey
It's where you master every capital source available to entrepreneurs. From bootstrapping through institutional investors, you'll understand which funding fits your business stage and how to approach each investor type strategically.
Get this right, and you've built a clear pathway to the capital you need to scale your business.
Implementing It All
Turning knowledge into funded success. Every insight about bias, investor psychology, and funding stages culminates in practical tools: pitch decks, financial projections, and proven negotiation strategies that secure real investment for you and your business.
Create the ultimate outcome: a well-funded business ready to dominate your market and scale exponentially.
Frequently Asked Questions
Think the funding game is rigged against women? You're absolutely right.
Funded Female Founders exposes the shocking truth: female-led teams receive less than 3% of venture capital funding globally, despite generating 2.5× more revenue per dollar invested than male-led firms. This isn't about working harder or perfecting your pitch - it's about understanding and navigating a fundamentally uneven playing field.
David B. Horne's comprehensive fundraising toolkit reveals how to traverse the bias-laden investment landscape and secure the capital your business deserves. From bootstrapping to institutional investors, this isn't just another funding guide - it's your strategic playbook for beating the odds.
Based on interviews with successful female founders who've raised millions and backed by Harvard research on cognitive bias in investment decisions, you'll discover the insider secrets that male entrepreneurs take for granted. Learn why 67% of questions asked to male founders focus on growth opportunities while 66% asked to women focus on risk prevention - and how to flip this dynamic in your favour.
This proven approach transforms struggling female entrepreneurs into funded success stories by teaching you to identify the right funding sources, craft irresistible investment propositions, navigate investor bias with confidence, and build the relationships that unlock serious capital.
Ready to stop playing by their rules and start winning? The businesses achieving exponential growth aren't hoping for fair treatment - they're strategically outmanoeuvring systemic bias to secure the funding they need to dominate their markets.
Why has a man wrote a book about female entrepreneurs and funding?
David B. Horne discovered this issue when asked a simple question: "Why does so little VC funding go to female entrepreneurs?" He was shocked to learn that female-founded teams receive less than 3% of venture capital funding despite outperforming male-led businesses. Having raised over $140 million in funding throughout his career and witnessed the bias first-hand, he felt compelled to use his expertise and platform to level the playing field. This book combines his extensive fundraising experience with insights from dozens of successful female founders he's interviewed.
Is this book only for female entrepreneurs, or can male founders benefit too?
While the book specifically addresses the challenges female founders face, the fundraising strategies, investor insights, and practical guidance apply to any entrepreneur seeking capital. Male founders will gain valuable perspective on unconscious bias in the investment world and learn proven techniques for securing funding from bootstrapping through institutional investment. The book's comprehensive coverage of funding options and investor psychology makes it essential reading for any entrepreneur serious about raising capital.
What makes this different from other fundraising books?
This is the first book to tackle fundraising specifically through the lens of the gender bias female entrepreneurs face, backed by extensive research from Harvard Business School and real-world data. It goes beyond generic fundraising advice to reveal how cognitive bias affects investor decisions and provides specific strategies to overcome these barriers. The book includes actual success stories from female founders who've raised millions, practical tools like the 12-slide pitch deck framework, and David's unique FACE methodology adapted for the funding journey.
I'm just starting out - is this book too advanced for early-stage entrepreneurs?
Not at all. The book is structured to guide you from the very beginning, starting with whether you should raise money at all, through bootstrapping and friends & family funding, all the way to institutional investors. It includes fundamental financial education and helps you determine what type of business you're running (solopreneur, lifestyle, or growth business) to identify the most appropriate funding sources. Each funding stage is explained with clear examples through the story of ABC Limited and its three female co-founders.
What specific outcomes can I expect from reading this book? can I realistically expect?
You'll gain a complete understanding of all funding options available to entrepreneurs, learn to identify and counter investor bias through proven techniques, master the art of pitching with a framework that's secured millions for other founders, and develop the confidence to approach investors strategically rather than hoping for the best. Most importantly, you'll join a movement working to unlock the $8.7 trillion economic opportunity that gender bias currently leaves on the table - while securing the funding your business needs to thrive.
Real Stories. Real Growth.
'This book opens up so many avenues for women - and all others too - seeking funding for their businesses. It is a fascinating read, filled with practical advice on how to raise money for your business from someone with proven funding skills and successes. This is how to do it. Just read the book and go for it!'
Angela Heylin LVO, OBE
Chair (retired), Charles Barker plc
'It's great to see a book giving a practical perspective on such an important subject. David has created a powerful toolkit to support all aspects of fundraising, backed up by thorough research and narrated in an easy and extremely enjoyable style. If you are a founder thinking of fundraising or considering your next round, then it is definitely worth a read.'
Antonia Burridge
Co-Founder and Director,
Pwc Raise Ventures
'This book is an exceptionally useful guide for female entrepreneurs wanting to know more about funding. David's knowledge of the subject and passion to level the playing field are palpable and his conversational style makes the book easy to digest. Whether you know nothing about funding and want to develop your understanding of the available options or you are already on the funding journey and want to perfect your pitch, this is a must-read book.'
Sophie Milliken
Award-winning serial entrepreneur
Is Your Female-Led Business Ready To Secure Funding?
