This isn’t just a business book — it’s a roadmap for ambitious founders ready to exponentially grow.
Ready to Scale Up Your Business From £1M to £10M+?
Claim your FREE physical copy of the award-winning bestseller: Add then Multiply and unlock the strategies that turn struggling businesses into market leaders.
Learn about:
How to use the FACE Methodology
Using acquisitions to fuel exponential growth
Building scalable systems that remove bottlenecks
Shifting from founder-operator to visionary leader
Creating a business that scales beyond you
Total value: £14.99
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Meet the Author
David B Horne
David B. Horne is a qualified Chartered Accountant, Entrepreneur and is the founder of Add Then Multiply and author of the bestselling book by the same name. As a former CFO who has taken three companies public, raised over £115+ million in funding, and led multiple acquisitions, David brings real-world experience to founders looking to scale on purpose.
His first book, Add then Multiply – How small businesses can think like big businesses and achieve exponential growth, became an Amazon #1 Best-seller and won the 2020 Business Book Awards in the category: Business Self Development.
He’s also the creator of the FACE methodology and a vocal advocate for inclusive entrepreneurship through the Funding Focus initiative.
The FACE Methodology
Fund
The 'Fund' stage is about securing the right investment to fuel strategic expansion.
Forget bootstrapping your way to modest growth – this is about accessing capital through grants, private equity, or venture funding that gives you the firepower to play in the big leagues.
When done right, funding becomes your competitive advantage, not just a necessity.
Acquire
The 'Acquire' stage transforms how you think about business expansion.
Rather than spending years developing new products, entering new markets, or building new teams, you strategically acquire complementary businesses that have what you need.
This isn't just about getting bigger – it's about getting better, faster.
Consolidate
The 'Consolidate' stage is where you integrate operations and create efficient growth.
This means optimising teams, systems, and processes to eliminate duplication and maximise synergies. Getting this wrong, and acquisitions become very expensive mistakes.
Get it right, and you've built an unstoppable growth-driven engine.
Exit
The 'Exit' stage is about maximising your business value for when the time is right.
Every past decision in the previous stages: Fund, Acquire, and Consolidate will have progressed towards an exit-ready business that commands premium valuations of your business.
Create the ultimate return on your entrepreneurial investment.
Frequently Asked Questions
Think exponential growth is just for the big players? Think again.
Add Then Multiply breaks down exactly how to scale your business through strategic acquisitions rather than hoping innovation alone will save you. This isn't about cutting costs or working harder - it's about changing the rules of the game entirely.
The FACE methodology (Fund, Acquire, Consolidate, Exit) reveals how £1M+ businesses can achieve 10× growth in just 3 years, not the usual 10-year slog that leaves you exhausted and still stuck in 7 figures.
The same strategies that multinational corporations use to dominate markets are now accessible to ambitious SME owners who are ready to think differently. David B. Horne spent years working for global corporates and companies listed on the stock exchange, learning these big-company secrets before adapting them for entrepreneurs who want to move fast without the politics.
This proven methodology transforms struggling businesses into market leaders by teaching you to secure strategic funding, identify and acquire complementary businesses, consolidate operations for maximum efficiency, and position your company for a premium exit.
Ready to stop competing and start dominating? The businesses achieving exponential growth aren't working harder - they're playing by different rules entirely.
Do I need a finance background to implement the FACE methodology?
Not at all, the methodology is designed for entrepreneurs and founders from all backgrounds. The book breaks down complex financial concepts into actionable steps, with real stories and examples that make the technical aspects accessible to everyone.
How big should my business be before considering this approach?
The sweet spot is £1M+ turnover businesses looking to scale rapidly. However, the principles can be adapted for smaller businesses that are serious about exponential growth. You need to be generating consistent revenue but struggling with the slow pace of organic growth.
Is this methodology only for UK-based businesses?
Whilst many examples reference UK metrics and David's experience in British markets, the FACE principles apply globally. The strategies for funding, acquiring, consolidating, and exiting businesses work across different markets and regulatory environments.
How is this different from traditional growth strategies?
Traditional organic growth relies on building everything from scratch - new products, new markets, new teams. The FACE methodology leverages strategic acquisitions to buy growth rather than build it. Instead of spending years developing capabilities, you acquire businesses that already have what you need.
What kind of results can I realistically expect?
The methodology has enabled businesses to achieve 10× growth in 3 years rather than the usual 10-year journey. One client achieved 25× growth in sales and 11× growth in profits in just 3 years. Results vary based on industry, market conditions, and execution quality.
Real Stories. Real Growth.
'This book piqued my interest when it promised insights on how to fund, acquire, consolidate and exit businesses, which are areas I've had no experience in. David takes you through the numbers and the psychology of doing major business deals with visceral stories and at times it felt like I was getting the inside story from Richard Branson's special ops team. Growing a business 10x and more in three years is something few of us have a playbook for, which puts this one firmly in the category of recommended reading for all entrepreneurs.'
Mark Robinson
Founder, Rocksteady Music School
'Today, more than ever, we live in a time where entrepreneurship is the engine room that drives the economy. New businesses are starting in every sector imaginable. Whilst many of them are focused on growing their business organically, in his book Add Then Multiply, David B Horne is changing the rules on this and bringing you his experience of raising funds and growing businesses through the acquisition and consolidation of other companies. His FACE methodology tells how to scale up much faster than many would have thought possible. With his warm conversational style, backed up with plenty of detail from real businesses that have done this before, David has written a book that is both engaging and informative. Every entrepreneur who is serious about growth could take something from this book, if only to challenge their own assumptions.'
Mary Monfries
Partner and Private Client Leader, PricewaterhouseCoopers LLP
'Wherever your business is in its lifecycle, making decisions about resources as well as how the business evolution fits in with your personal goals and values is key. Add Then Multiply invites you to revisit your vision as you go on a journey of business and personal growth. Through a series of case studies and real-life examples, David B Horne demystifies some of the common investment terms, helping you understand which would be best for you in terms of making major decisions about investment partners. Whether you are a business owner looking for exponential growth, an investment partner or someone working in a fast-growing business, Add Then Multiply is a handy reference that highlights both the hard and soft issues you need to be aware of.'
Rupa Datta
Founder, Portfolio People
Is Your Business Ready To Achieve Exponential Growth?
