£120M+
of capital raised across David's career
30+
M&A transactions completed
40+
In finance, from PwC to AIM
£120M+
of capital raised across David's career
The ones who build something worth owning think differently. They multiply. Here's how.
Fund
Securing strategic investment to scale fast fuelled by grants, equity or venture capital.
Acquire
Expanding smarter by acquiring businesses that fast-track growth getting better, not just bigger.
Consolidate
Streamlining teams and systems to turn acquisitions into a efficient growth engine.
Exit
Maximising your business value to deliver a premium, exit-ready return on your journey.
The ones who build something worth owning think differently. They multiply. Here's how.
Fund
Securing strategic investment to scale fast fuelled by grants, equity or venture capital.
Acquire
Expanding smarter by acquiring businesses that fast-track growth getting better, not just bigger.
Consolidate
Streamlining teams and systems to turn acquisitions into a efficient growth engine.
Exit
Maximising your business value to deliver a premium, exit-ready return on your journey.

David B. Horne has spent four decades in finance. PwC-trained Chartered Accountant. CFO of an AIM-listed company. Adviser and architect on more than 30+ M&A transactions. Mentor to founders across Britain and beyond.
The FACE Methodology is the playbook he wished every founder had before they walked into their first fundraising meeting. It's here, distilled, in this book.
Founder
of Add then Multiply and the Funding Focus initiative
40+ years
in finance
Foreword
by Daniel Priestley
Endorsed
by Eversheds Sutherland

David B. Horne has spent four decades in finance. PwC-trained Chartered Accountant. CFO of an AIM-listed company. Adviser and architect on more than 30+ M&A transactions. Mentor to founders across Britain and beyond.
The FACE Methodology is the playbook he wished every founder had before they walked into their first fundraising meeting. It's here, distilled, in this book.
40+ years
in finance
Three voices. Three different routes. One book that helped them get there.

Founder, Portfolio People
'Through a series of case studies and real-life examples, David B Horne demystifies some of the common investment terms, helping you understand which would be best for you in terms of making major decisions about investment partners.'

Partner and Private Client Leader, PricewaterhouseCoopers LLP
'His FACE methodology tells how to scale up much faster than many would have thought possible. With his warm conversational style, backed up with plenty of detail from real businesses that have done this before, David has written a book that is both engaging and informative.'

Founder, Rock Steady Music School
'David takes you through the numbers and the psychology of doing major business deals with visceral stories and at times it felt like I was getting the inside story from Richard Branson's special ops team.'
The book, delivered straight to you. No cost. No catch.

Founder, Portfolio People
'Through a series of case studies and real-life examples, David B Horne demystifies some of the common investment terms, helping you understand which would be best for you in terms of making major decisions about investment partners.'

Partner and Private Client Leader, PricewaterhouseCoopers LLP
'His FACE methodology tells how to scale up much faster than many would have thought possible. With his warm conversational style, backed up with plenty of detail from real businesses that have done this before, David has written a book that is both engaging and informative.'

Founder, Rock Steady Music School
'David takes you through the numbers and the psychology of doing major business deals with visceral stories and at times it felt like I was getting the inside story from Richard Branson's special ops team.'
The book, delivered straight to you.
No cost. No catch.
Most founders never get a framework this clear. This honest. This specific. Claim it. Read it. Decide for yourself.
The full FACE Methodology explained
Real case studies with verified numbers
The three funding routes, deep-dived
How to think about exit before you need to
Instant. Straight to your inbox.
To your door in 2-3 working days.

Most founders never get a framework this clear. This honest. This specific. Claim it. Read it. Decide for yourself.
The full FACE Methodology explained
Real case studies with verified numbers
The three funding routes, deep-dived
How to think about exit before you need to
Instant. Straight to your inbox.
To your door in 2-3 working days.
